This is called "Blogger/blogspot Title Swapping". Swapping blog's title can help boost your position in search engine results page listing and increase click-throughs as well. From an SEO (Search Engine Optimization) perspective, page title is the most important element in your blog in terms of ranking well in search engines. If you look at your browser's title bar you will notice that Blogger's default templates display your blog title in front of each page or post title.
So page title would normally be displayed as:
After swapping the blog title, it will be appearing like this:
This kind of placement will also appear in google search results. The reason why you should put post titles at the beginning is because users are more likely to search for specific post content rather than the actual name of your blog. So having the post titles at the beginning increases your chances of being found.
How to SEO optimize Blogger post titles
Step 2. Click anywhere inside the code area and press the CTRL + F keys to open the Blogger' search box
Step 3. Type or paste the code below inside the search box to find it:
<title><data:blog.pageTitle/></title>
Step 4. You need to replace the code above with this one:
<b:if cond='data:blog.pageType == "item"'><title><data:blog.pageName/> | <data:blog.title/></title><b:else/><title><data:blog.pageTitle/></title> </b:if>
Step 5. Click the "Save Template" button and you're done.
So this is one of the easiest ways to SEO optimize our Blogger blog titles for higher search results. However, it's not enough to SEO optimize blog title and you have better changes to rank well if you know how to choose the right SEO keywords.
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